CyberSynth: Kinetic Brand Architecture

Synthetix Labs required a visual identity that felt like a glimpse into 2035 — stark, authoritative, yet charged with creative energy.

The Solution

We designed a customized geometric sans-serif typeface paired with a high-contrast palette of pitch black, violet ultraviolet, and electrified lime. The logo shifts dynamically based on data inputs, creating an identity that is literally alive.

Deliverables

• Full brand book and design token guidelines across web and native apps.
• Over 150 kinetic UI motion presets and animated logo reveals.
• Complete digital brand portal and responsive UI guidelines in Figma.