Neon Drift: Automotive Commercial

When Apex EV approached us to launch their flagship electric sports coupe, they had one requirement: make an EV look dangerous, visceral, and impossible to ignore.

The Concept

We drew inspiration from Japanese midnight street culture and cyberpunk neo-noir. Filmed over four grueling nights under rain-slicked city overpasses, every frame was lit using custom high-output LED tubes mounted directly onto chase vehicles.

“Miley M3DIA transformed our vehicle from a clean corporate product into a cultural sensation. The commercial garnered over 14M views in its first week.”

Production & Post Highlights

• Captured on RED V-Raptor 8K VV with vintage anamorphic lenses.
• Custom DaVinci Resolve color grade emphasizing deep cyan blacks and hot neon chartreuse highlights.
• Original custom sound design combining real electric motor pitch bends with modular synthesizer bass drops.